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Marketing in Singlish…lah
Image by novakreo via Flickr Singlish is not just funny words made famous by PCK. Dig a little deeper, and the Singlish I love is even more fascinating. For example, no one thinks of the word...
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The lobangclub manifesto: beyond price comparison
One of my major hopes for our iPhone app launch is that ordinary users can experience what bargain hunters experience, the emotional ride. It is not about price comparison. The reason why lobangclub...
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So is our name “lobangclub” any good?
Image via Wikipedia When anyone starts a web business these days, they are automatically faced with an unpleasant truth, option A for their company/product name is already taken. 100% of great domain...
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A guide to doing Startup PR in Singapore
Image via Wikipedia A lot of people have been requesting I write something about the PR tactics that I used when I launched the Lobangclub app. Almost the entire growth of the userbase thus far has...
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The story behind the name change to Save22
I announced last week that we were officially changing our name to Save22. Thanks to SGentrepreneurs & E27, the launch email that I sent to our users is now shared with the world. In terms of...
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